Fashion Digital Marketing Tactics for Your E-Commerce Website
Do you want to increase your ROI? If so, you need to read this. One of the best ways to do that is through e-commerce marketing tactics with an all-in-one ERP. E-commerce can be a great way for any company or business owner looking for new customers and revenue streams, but it’s not always easy. The good news is that there are many different tactics you can try in order to improve your store’s conversion rate and make more money! This article will give you some tips on how to use digital marketing tactics for your e-commerce website in order to get the most out of it!
There are plenty of tactics for fueling e-commerce growth, and one of the best things to do is to focus on one optimization at a time. But for maximum effectiveness, base each one that you do on the following formula:
(V x CR x LTV) – VC = $
Where:
V= visitors,
CR =conversion rates,
LTV = lifetime value (cash multiplier), and
VC = Variable cost
That formula will be the bread & butter of your business growth and profitability strategy. The steps below show how to put the formula to work, earning your business a better bottom line.
- Capture the right traffic mix.
- Optimize content and keywords.
- Work on your conversion rate.
- Lifetime Value: Retention, Email Marketing & SMS
- Variable Costs: Shipping & Returns (the ‘Unfashionable’ Part)
- Profit: Find the Right Partner to Bring Everything Together
Step 1: Capture the right traffic mix
Your fashion brand is about styles that catch your customer’s eyes, including the features on your website that garner the attention of the right eyes for short and long-term growth. Why focus on that? Well, if you don’t have the right mix of consumer traffic, there’s no point in scaling.
For example, if you send the right message to the wrong type of customer then your conversion rates will suffer. For instance, a good channel breakdown for an early-stage brand would look like this:
- Social and search (paid): 60%
- Direct & organic: 20%
- Loyalty and email campaigns: 15%
- Miscellaneous: 5%
As your brand matures, the traffic mix should evolve along with it.
Step 2: Optimize Content & Keywords
Never underestimate the power of a search bar on your fashion website. In many cases, retained customers will come back to look for something specific. The inability to find it quickly could send them directly to your competition.
Optimize your product descriptions and title keywords for search within your site as well as for SEO. Incorporate descriptive keywords that meet SEO requirements while having the right product tags for site navigation.
Step 3: Get in touch with your ad creative.
Technology today may be extremely intuitive and easy to use, but that doesn’t mean it can replace human creativity and ingenuity. Where emotionless pixels come up short, you can fill the gap with some impactful creative. Therefore, be sure to use your ad creative to develop a sense of community, target shopper pain points and highlight reviews. That way, you can make meaningful connections with your audience.
Step 4: Work on your conversion rate
When shoppers and curious people visit your website, you have only a few seconds to grab their attention and get them to stick around, collect important data and close the sale. These visitors by themselves won’t increase your profits either. Instead you need to ensure that 1) you are driving the correct type of traffic to your site and 2) you are maximizing internet traffic through optimized conversion means.
The best way to bump up and convert traffic is to optimize your fashion marketing funnels and pages.
Build Funnels Around the Almighty Offer
Every offer combines three things: (1) product, what you sell; (2) price, how much you sell it for; and (3) positioning, who you sell it to through your creative.
This is usually where your prospects will experience your brand first, so it has to be carefully crafted. Does it …
Every offer combines three things: (1) product, what you sell; (2) price, how much you sell it for; and (3) positioning, who you sell it to through your creative.
This is usually where your prospects will experience your brand first, so it has to be carefully crafted. Does it …
Include a discount or incentive?
Feature a single item offer or a bundle?
Grab the attention of your audience and lead to action?
These questions help you push the limits, discover what your prospects are truly after, and how you can use that data to continually improve.
Using the AIDA as a model for measuring ‘content and commerce’ works extremely well.Service provider CTC relies on the AIDA model as a guide to building or readjusting their funnels, especially when it comes to the top.
They place effective ad campaigns at the top of the funnel that yield:
- Robust lifetime value that leads to more products
- Average order value that is relatively high
- Profit margins that are above-average
From there, you can experiment with different ways to present this offer to attract attention from your target audience. Options include bundling top products or throwing in a limited-time discount.
But don’t forget to keep that same energy for the ad creative, too!
You don’t just want your audience’s attention. You want 3-30 seconds of their undivided attention.
At this point, the offer has been dressed up and is dripping in so much sauce that your audience should be itching to get to your website to make a purchase.
And that’s how you get a flawless return on ad spend (ROAS).
1. Upsell your products
Most of us have heard some variation of the famous, “Would you like to supersize your order?” It’s an example of upselling, or the approach of selling a slightly more premium product than the one the customer was originally considering.
For many businesses, upselling can be more effective than acquiring a net new customer. Sometimes your customers don’t know that a premium product is available, or they may simply need more evidence to understand how an upgrade (or package) is a better fit for their needs.
For example, is one of your product models made of slightly better leather? Or does one carry a special component that’s handmade? Make sure to emphasize the difference and ask, in the right places, if the customer might want to upgrade.
There are two main considerations when using upselling to increase sales:
- Make sure your upsells are related to the original product
- Be sensitive to the anticipated price range of your customers
https://www.shopify.in/blog/ecommerce-marketing
2. Integrate Instagram
With over 500 million daily active users, Instagram is one of the fastest growing social apps around, connecting consumers, influencers, and brands.
If you take compelling photos, use hashtags strategically, and post at the right times then you’re well on your way to building a large Instagram following of people who are interested in your products. The key to mastering your organic Instagram presence is engagement with your followers.
What are some ways to engage with your audience on Instagram? You may try running contests or going behind the scenes to showcase your product development process. You can also pay to play on Instagram. For e-commerce marketing, adding products to your Instagram posts and stories gives your followers a direct path to purchase, which is key for increasing your online sales.
Check out this example from GoPro to see shopping on Instagram in action:
https://www.shopify.in/blog/ecommerce-marketing
Use Season Codes
E-Commerce Management and Why it is important for Marketing
E-commerce management is the process that allows you to keep track of sales, manage your inventory levels and shipping orders in real time so as not to run out of products or services. It is also an often overlooked aspect of marketing.
Ecommerce marketing is the practice of using promotional tactics to drive traffic to your online store, converting that traffic into paying customers, and retaining those customers post-purchase. … You can use ecommerce marketing to promote your online store as a whole or to drive more sales for specific products.
The Importance of ERP Systems to Inventory Management
There are several e-commerce website owners who do not realize why it is important to be aware of the inventory as well as managing and keeping track of their online sales numbers on a daily basis. That’s where ERP systems come in, and they can be a powerful tool for apparel eCommerce businesses.
There are so many benefits to having an ERP system. For example, having one system can help fashion companies avoid costly mistakes such as overselling their product, which ultimately leads to unhappy customers. E-Commerce Inventory Management is the lifeblood of all fashion e-commerce businesses, without it they cannot run efficiently or effectively.
Why Having an All-in-One Management System will Benefit Your ROI
Inventory turnover is the ratio of sales over average inventory during a certain time period and it measures how quickly products are sold or “turned” in business.Having an all-in-one eCommerce system, such as N41 ERP software can help fashion companies increase their ROI by allowing them to manage inventory levels efficiently.
N41 ERP systems can help fashion companies increase their inventory turnover ratio by being able to track and manage their inventory levels in real-time.
This can help track what is trending with the end consumer as well as stay on top of competitor activity by aggregating all your data into one location, allowing you to make instant decisions based on real-time sales and inventory analytics.
With this type of system in place, fashion ecommerce businesses are able to make instant decisions based on real-time sales and inventory analytics. This also helps them to keep track of their product, competitors pricing as well as what is trending with end consumers all in one place.
What is E-Commerce ERP?
Whether you’re a business-to-business (B2B), business-to-consumer (B2C), or direct-to-consumer (D2C) eCommerce retailer, you have one goal: to grow your business. However, as your business grows, so too does the complexity of your operations. Where once QuickBooks could handle your accounting, Salesforce could handle your customer relationship management (CRM), and SkuVault could handle your inventory management, you now require more than these disconnected, siloed solutions can provide.
Enter eCommerce ERP (Enterprise Resource Planning), the seamless integration of your eCommerce system with a modern, cloud-based ERP solution. Together, they extend your organization’s breadth and depth, connecting your processes and procedures for a cohesive, future-proofed operation.
E ERP System is the Answer to Growing Your Fashion Business
You may have started out small; perhaps even operating out of your home’s garage. Relying on systems that have been cobbled together, making them function by sheer determination and willpower, will no longer work. Everyone will suffer from a lack of data, consistency, and control.
Thankfully, you can integrate your eCommerce software solutions with a modern ERP, automating your current procedures and processes (a.k.a becoming more efficient), and successfully avoiding additional data challenges in the future.
Ecommerce ERP may be the answer for any eCommerce business that is looking to grow. The seamless integration of your eCommerce system with a modern ERP solution allows you to connect your processes, procedures, and data, producing an efficient, profitable business.
Let N41 ERP Optimize Your E-commerce Inventory and More
Are you ready to optimize your inventory, increase your fashion eCommerce ROI, decrease customer returns, improve delivery times and more? Contact us today at (213) 738‐1010 or send an email to support@n41.com for more information about our N41 ERP software!
Other Sources
https://commonthreadco.com/blogs/coachs-corner/fashion-marketing-ecommerce
https://www.bigcommerce.com/ecommerce-answers/what-is-ecommerce-erp/
https://www.shopify.in/blog/ecommerce-marketing
https://commonthreadco.com/blogs/coachs-corner/facebook-ads-budget-cost-calculator
https://www.bigcommerce.com/ecommerce-answers/what-is-ecommerce-erp/
https://commonthreadco.com/blogs/coachs-corner/fashion-marketing-ecommerce
https://www.whitesharkmedia.com/blog/ppc/a-guide-to-properly-use-target-cpa/
https://www.bigcommerce.com/ecommerce-answers/what-is-ecommerce-erp/
